This week in Public Relations Publishing, we were tasked to create social media for the organization of our choice on Canva, aka the easiest design website out there. Usually I am telling you all about my struggles of learning Indesign or Photoshop, but this week I got to use Canva, which I luckily already have experience with for creating various content.
Canva is basically Indesign/Photoshop for those less technically inclined (aka me). It is straightforward and simple to use. Most of its features are free, which is great for those who just want to create content in a short time period and publish it as soon as possible. There are pre made layouts to choose from, different elements like shapes and pictures you can add, a text box feature, a way to upload your own photographs, simple ways to change colors/font/spacing and overall just easy to use.
Social media is one of the best ways to promote events in todays day and age. Almost everyone has access to social media, and usually everyone is at least on one platform or more. This allows organizations to reach a wider audience with their content. It is incredibly important for public relations practitioners to be able to create content that is relevant and popular to those who will see it. Social media is one of the best tools for a public relations practitioner.
I chose to make my social media for Spring Preview Day at the University of Oklahoma, which is a day for perspective freshman women to get their first glimpse of what greek life is all about at OU. I specifically chose to direct women to want to check out Alpha Phi, the sorority that I am a member of.
I made my content simple and to the point, but enough to make those perspective Panhellenic women want to see more about Alpha Phi.
Check out what I created this week: