This week in Public Relations Writing, we learned how to write a media advisory and a media pitch. We were tasked with practicing how to write a clear and concise media advisory and media pitch for a journalist(s). All public relations professionals should know how to write these things even if they do not think it is a necessary skill. You never know when you will be asked to write one, so it is best to know how to write a media advisory and a media pitch before you are even asked.
What is a media advisory?
A media advisory is something all public relations practitioners need to learn how to write. It is different from a news release because it is short and sweet. It is an invitation sent to reports to convince them to cover your event. You want to include relevant and important information that will make the reporter want to come.
What is a media pitch?
A media pitch is also something all public relations practitioners need to learn how to write. It is an email or phone call to a specific journalist(s) that you think would be interested in your story. You really have to sell your story so that a journalist(s) will be interested in writing about it.
These two pieces of content utilized by public relations practitioners can make or break a new event, product, organization, etc. Most people do not realize that public relations practitioners need to know how to write clearly and effectively in order to get the job done, and done correctly.