Signing Of On Public Relations Publishing

Somehow I blinked in January during syllabus week and now it is already May and finals week? I am not really sure how that happened…

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I cannot believe this is my very last blog post for my public relations publishing class. I learned so much this semester about the world of digital design and how it can help me during my future as a public relations professional.

When I first started this class, I was super surprised to hear that instead of getting actual grades on our work that it would be more of a completion grade. This was my first class formatted in this way. I was a little nervous that I would allow myself to not take this class seriously since I did not have to worry about grades, but I am glad I did not do that. I think taking away the grade aspect of this class helped me tremendously. Instead of focusing on getting an A, I was focusing on letting my creative side shine and enjoy what I was doing.

If you have been keeping up with my blog posts, you know that I also write weekly blog posts reflecting on my time in this class. At first, I did not see why we had to do this, but I am so glad that we did! I think reflecting on what I learned and writing out my thoughts helped me grow as a person on top of growing as a public relations professional.

I love that I have a little story of myself on my blog now because of these blog posts. It is a great tool for me to go back and look at how much I have progressed during my college years. I will definitely keep this on my site not only as a personal branding tool but just so I can go back and remember my struggles and victories. I love being able to look back and see what my thought process was when working on various projects throughout the semester.

Just this semester, I can see how much I have grown as a public relations professional. I took this class and public relations writing, so I feel like I have all of the basics down. Before this course, I literally had no idea what Indesign or Adobe Premiere Pro even was. I might not be a professional by any means, but at least I know that I can use them if I had to. They are skills that I hope to continue to improve and grow upon as the years go on.

I cannot wait to look back on my blog site years from now and see first hand how much I have grown as a person and as a public relations professional. Thank you, Croom, for everything you have taught me this semester! I appreciate your patience and dedication to your students.

Summary Of Learning: Public Relations Publishing

Ladies and gentlemen…I made it through Public Relations Publishing!

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If you read my blog posts, I know this might come as a surprise to you. My blog posts usually consisted of me complaining about how hard it was to navigate everything from Indesign to Adobe Premiere Pro. If you know me, you know that I am the biggest perfectionist on the planet. I absolutely hate when I am not good at something and I get extremely frustrated when I cannot figure something out. That is why I was not sure if I would be happy with myself at the end of the semester.

My perfectionist self-struggled through this semester because I was not good at first (I am still not that great). Although, I really did learn a lot about myself this semester. I realized that it is okay to not be a professional at something on my first try or even ever if we are being honest. I had to step back and realize that it is not about how great I complete a specific project, but it is how much I learn and grow as a person and a public relations professional.

I do not want to give up when something is hard, and I am proud of myself for constantly working to be better this semester. I am not the most technically savvy person in the world, but I do have a lot of heart and passion. That is something I care about more than anything.

I am so thankful for Croom for his endless amount of patience with me and my millions of questions this semester. I learned so much more than I could ever imagine. I want to push myself to continue to learn more about public relations publishing and strengthen my skills that I have learned throughout this course.

Here is a short video of everything I have created this semester:

Reflecting On Public Relations Writing

How is this semester already over? This last semester went by in the blink of an eye, but I have learned a whole lot. The best part is that since I am done with my general education classes, I have learned so much as a public relations student. I feel like my skills have strengthened and I am more confident in my decision to chase a career in the public relations field.

I was a little nervous about taking this course at first, especially because I took it online instead of in a normal classroom setting. However, I still learned a whole lot and I was very proud of all of the work I completed this semester.

I started off this semester not knowing much about what public relations writing would cover. Honestly, I did not realize how valuable it is to know how to write and write effectively in the public relations field.

We started off with a refresher on AP style and then from there on we kept moving forward: news releases, media advisories, media pitches, fact sheets, backgrounders, position papers, feature stories, op-eds, letter to the editors, PSAs and ended with writing captions. I had a very basic knowledge of how to write a news release before this class, but that was it. I seriously learned more than I thought I would this semester. I was pleasantly surprised.

I grew a lot as a public relations professional this semester. I have learned so many valuable skills and it made me fall in love with public relations all over again. I know feel confident that I could write for almost anything that is thrown my way during my future. I know the basics, and I want to push myself to keep practicing my writing in order to be the best that I can be.

I look forward to learning more and more about the public relations field during my junior year. Thank you Pritch and Public Relations Writing for teaching me so much this semester!

 

Lights Camera Action

Guess what? After a couple of long and hard weeks…I finally finished my video project from my Public Relations Publishing class! All I can say is, thank goodness it is over. Adobe Premiere Pro…

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My editing and videography skills are definitely far (and I mean like infinitely far) from being perfect. Adobe Premiere Pro is still not my favorite, and I do not see myself using it in my future unless I absolutely have to. Creating videos is definitely one of my nurture talents, meaning I am not good at it and I will for sure have to keep working on my skills.

Luckily, I had a great partner for my video project, Wyatt Stanford. When I interviewed him, I could tell how passionate he is about his Choctaw heritage. I decided to center my video around his love for his Choctaw heritage and culture. One of my absolute favorite things in the world is to see someones eyes light up when they talk about something they are passionate about, and I definitely saw this in Wyatt when I interviewed him. It actually was great to put together this short video about Wyatt’s passion because I could see in his eyes how much his heritage means to him.

I do not see a future in film making, but here is my completed video project (please go easy on the judgment on the editing side of things):

Reflection

How can it already be the last week of classes? This semester went by really fast, but I learned a whole lot especially when it comes to public relations.

This week in Public Relations Writing, we were tasked with creating a Photo and Caption: Slideshow Assignment. We had to take no less than nine photographs on an event happening on campus, write captions for each photograph and display it all in a powerpoint.

I honestly did not think that I would ever have to take photographs or write captions for said photographs as a public relations practitioner, but now I see why it is so important to know how to do it. You never know what your client or boss will ask you to do, so why not be able to do it all? Plus, as a public relations practitioner, it will always be important to know how to write pretty much anything that will make your company or client look good. You must know how to use your words in the proper way.

This assignment was a little out of my comfort zone, which is great because that shows me what skills I still need to work on. Mainly, I need to learn how to take better pictures because being a photographer is not one of my talents; although, I sure wish it was. I guess it is time to learn!

 

Work Work Work Work Work

I am so sorry to disappoint, but I am not done with my video project for my Public Relations Publishing class just yet. They were supposed to be due yesterday, but the very gracious Croom extended the due date until next week.

Let me tell you, editing a video takes a whole lot of time. I did not expect it to take this long, but it is actually a very long and hard process. You have to edit your film, add some B-roll, sharpen the video, add some color effects to the video, add audio and so much more I cannot even remember right now.

Sadly, I am still not an expert in the film editing software we are using, Adobe Premiere Pro. I never thought I would actually miss using iMovie for the various and horrible short videos I have made via iPhone videography.

This process is a whole lot of work, but I actually am pretty excited to see how it turns out. My video is about my partner in class, Wyatt Stanford. Throughout our interviews last week, I could tell that his favorite thing to talk about was his Choctaw heritage, so that is exactly what my video is centered around.

I promise that I will actually be done with it next week, so make sure you check it out!

Ready For My Close Up

I hate to disappoint you, but I do not have any complaints or hardships from this week of class in Public Relations Publishing. Why might you ask? Because I did not have to even open Adobe Premiere Pro once this week (can I get a hallelujah).

Instead, this week I learned how to operate a camera from the cage in Gaylord in order to conduct my interview for our video project.

All I have to say is thank goodness my partner for this project knows how to operate everything on a camera or this blog post would probably not be as positive. I was not blessed in being knowledgeable about anything technological if you have not noticed by now. I am only experienced in good ole iPhone photography/videography.

Today we got to dive right in and film our interviews and shoot some B-roll (I love that word, it makes me sound like I actually know what I am doing).

I am a little camera shy, so it was a little awkward for me to be in front of the camera today (very ironic since I used to be a broadcast journalism major). On the other hand, I had so much fun interviewing my partner. It is always a great experience to learn a little more about your colleagues because that does not always happen when you sit in the same spot and talk to the same group of people in your classes every day.

Get ready for next week’s blog post because you will finally get to see the finished video project and probably hear me complain a lot about how hard Adobe Premiere Pro is if we are being honest.

Reflection

This week in Public Relations Writing, we were tasked with writing a Public Service Announcement (PSA).

What is a PSA?

A PSA is an announcement that does not promote any goods for profit. PSA’s are mainly for the use of the government or nonprofit organizations. PSA’s are great for raising awareness about an event, cause or issue going on in the area.

PSA’s have to have one core message because of the short time frame it will have on the radio and to keep the attention of the publics’.

Writing for radio is a lot different than writing content that will be published online, in a newspaper, or a magazine. You have to keep it short and sweet in order to keep the publics’ attention. There are being distracted by a million different things, so you have to be creative.

You write PSA’s a lot differently than content made for print. It is in a two-column format so that it is easier to read.

I have never written a PSA before, so it was interesting to see how the process works. I never even thought that I might be tasked with creating something meant for radio as a public relations practitioner. Now I can say that I know exactly how to write one if I ever need to.

 

Reflection

This week in Public Relations Writing, we were tasked with writing our own Op-Ed and a Letter to the Editor.

Honestly, I had no idea that I would need to know how to write these two pieces as a public relations practitioner. Through this class, I am starting to learn that public relations practitioners should know how to write literally everything. Your work may be published and it might never be published, but you should know how to do it in case you are placed in a situation that calls for it. I see now that my future employer might be impressed if he asks for someone to write a mock piece of content of any type and I can write one up really quick.

The more you know!

what is an op-ed?

An Op-Ed allows you to use your own voice in your writing. It is an argument about something that is going on in the world. It gives an organization a way to explain to the public what their reasoning is behind a certain campaign or just any situation.

what is a letter to the editor?

A Letter to the Editor is a response to a directly published piece of writing. It is a way for you to command a correction or make bias known. It is typically short and to the point. It is another way for your voice to be heard in response to something you read.

I enjoyed learning how to write these two pieces of content this week and looking through the news to see what I wanted to write about. I definitely can say that I learned a lot this week, and I am glad that I can use these skills in my future as a public relations practitioner.

Are We Done Yet?

It is week two of learning how to use Adobe Premiere Pro in my Public Relations Publishing class. All I can say is…are we done yet?

For someone who is technologically advanced they might love this project, but if you are technically challenged like me…it is a little (or extremely) difficult. Video filming and editing is not my forte.

Adobe Premiere Pro is “iMovie on steroids” according to Croom, so hopefully I can figure it out with my very limited experience with making movies for my Spanish class on iMovie (which were incredible awful I  will not subject you to the torture of watching me attempt to act and speak Spanish at the same time).

Along with learning the Adobe Premiere Pro software, we are learning how to use some video filming equipment next week, which should be pretty interesting. My video expertise comes from shooting videos on my iPhone, so as you can tell I am very experienced (that is sarcasm if you were wondering).

Next week is going to be a little challenging…

The project we are tasked with this week sounds like a lot of fun even though I am nervous about putting it all together from filming to editing to interviewing to being interviewed. We were each paired with someone in our class, and now we are interviewing each other to show a glimpse of who we really are in a two minute video.

I am super excited to interview one of my classmates, but I am a little camera shy so I am nervous about being in someone’s video. I am interested to see how it turns out though. This video is supposed to be raw and natural. I wonder what we will end up talking about?

I really love the idea of this project. We watched a Ted Talk to introduce us to our assignment, and I absolutely loved it. I was surprised at how real the interviews were and how it really showed a glimpse into the lives of people. It made me feel like a knew them a little bit. Everyone really does have a story to tell, you just have to be willing to listen.

Stay tuned for next week to hear more of my weekly struggles.