My past two blog posts have led up to this moment, I finally finished creating my direct mailer in Photoshop! Thank goodness!
In case you are not sure what I am talking about, the past couple weeks in Public Relations Publications we have been working to create a direct mailer for the University of Oklahoma‘s new Residential Colleges.
First we heard from a woman who creates direct mailers and other content for OU’s Office of Admissions and Recruitment. Then we heard from Mark Morvant, the Senior Fellow at Dunham College, which is one of the residential colleges. He gave us great insight and inspiration to create our project. Finally, we were tasked with taking a tour of a student focused apartment complex in order to get a sense of the competitors and what kind of marketing content they are using to attract students.
I did not think I would ever conquer Photoshop, but I think I finally got the hang of it (relatively speaking, I am no professional here people).
The front of my mail merger is simple, yet it gets the message across. I provided the nonprofit U.S. postal service stamp, a return address, space for the students address, their Facebook, their Twitter and quote from OU President David Boren to draw people in.
The first back of the mail merger I created was aimed to target current freshman at OU that are looking for a place to live after they move out of the dorms. I kept it simple, and provided information that students will want to know. My call to action was to visit the website to learn more information.
The second back of the mail merger I created was aimed to target the parents of current freshman at OU that are looking for a safe, luxurious and academic place for their student to live after they move out of the dorms. I provided more photographs of the facility as well as more information about what the residential college has to offer. I also concluded it with a call to action to visit the website to learn more information.
I think I did a pretty decent job for my first time using Photoshop. Dunham College, I hope you like the content I created for you.
Now it is time to sit back, relax and head home for Spring Break. I will (hopefully) be well rested for whatever new challenge is thrown my way when I come back.