This week in Public Relations Writing, we were tasked with writing a Public Service Announcement (PSA).
What is a PSA?
A PSA is an announcement that does not promote any goods for profit. PSA’s are mainly for the use of the government or nonprofit organizations. PSA’s are great for raising awareness about an event, cause or issue going on in the area.
PSA’s have to have one core message because of the short time frame it will have on the radio and to keep the attention of the publics’.
Writing for radio is a lot different than writing content that will be published online, in a newspaper, or a magazine. You have to keep it short and sweet in order to keep the publics’ attention. There are being distracted by a million different things, so you have to be creative.
You write PSA’s a lot differently than content made for print. It is in a two-column format so that it is easier to read.
I have never written a PSA before, so it was interesting to see how the process works. I never even thought that I might be tasked with creating something meant for radio as a public relations practitioner. Now I can say that I know exactly how to write one if I ever need to.