This week in Public Relations Writing, we were tasked with writing our own feature story. We had a variety of options to choose from, which made this assignment seem like a real challenge and fun at the same time.
There are various types of feature stories public relations practitioners can write, but the thing I like about it is that the basic structure is always the same.
Pritch gave us a great visual that describes the structure of a feature story: feature lead, nut graph, body and the conclusion.
I was excited for this assignment because one of the options for the topic was to interview one of our favorite teachers.
I chose to interview my Global and International Public Relations professor Dr. Katerina Tsetsura. There are a ton of great public relations professors at Gaylord College of Journalism and Mass Communication at the University of Oklahoma, but I love to hear about how public relations practices differ in various countries around the world. Dr. Tsetsura is originally from Russia, so it is fascinating to hear her perspective on public relations around the world.
Dr. Tsetsura is highly involved in the world of global and international public relations, specifically, she is working on a project with Ukraine right now.
I loved getting more experience with the interview process. I have had my fair share of being the interviewee, but not much as the interviewer. It is different being on the other side of things. You have to prepare questions in advance and be able to come up with questions in the moment. I had a really great time when I interviewed Dr. Tsetsura and my fellow classmates in order to get their viewpoint on her as well.
The feature story might seem intimidating to some, but my biggest advice is to just really listen to the person you are interviewing and pay attention to everything they say. You might learn something new and be inspired. You have to have fun with it, so your readers will have fun when they read your piece whether it is serious or fun.