This week in Public Relations Writing, we learned all about how to write Fact Sheets and Backgrounders. Before this week, I had honestly never heard about these two types of content. From common sense, I sort of had a sense of what they were from their names, but I actually learned a whole lot more than I expected to this week.
Both pieces of content are created for journalists, much like everything else public relations practitioners create. Public relations practitioners create fact sheets and backgrounders specifically for media kits, to accompany news releases, promotional materials and during a crisis (the one thing all public relations practitioners hope to avoid).
What is a fact sheet?
A fact sheet is a one sheet presentation of specific data for your company, product, etc. It is great to give journalists hard numbers that can use to educate the public.
What is a backgrounder?
A backgrounder is in-depth information about a specific issue, problem or aspect of your company, product, etc. that you want the journalist to address to your public. This piece of content is all about research and making the people who read it want to read more.
As I said earlier, I had never heard of these two pieces of content before. Now I can see how important it is to master these two pieces of content as a public relations practitioner. You never know when you will need to get hard facts to a journalist, especially in the midst of a crisis.