JMC 3413

Fundraising 101


Most of us hear the word fundraising and immediately groan. A majority of people hate asking people for money because they feel annoying and do not want to make others feel uncomfortable. Fundraising is necessary whether you realize it or not. When you are a part of a nonprofit organization, sometimes fundraising is how that organization functions.

According to the Dictionary, fundraising as a noun means “the act or process of raising funds, as for nonprofit organizations or for a political cause.”

Here are some tips and tricks for fundraising for your favorite cause or organization.

1. Ask your family and friends.

Your family and friends are your best resource. They love to support you in all of your endeavors, but you have to actually ask them. Do not just assume they will donate without asking. It also shows a lot of professionalism that you ask them personally.

2. Post on your social media accounts.

Social media is an incredible tool for fundraising. Post your link to donate on your various social media platforms on a weekly basis. Facebook and Twitter are incredible tools for sharing your link to donate. Tag your friends and family so that their friends will also see that you are fundraising.

3. Write handwritten letters.

Social media is an incredible tool, but never underestimate the power of a handwritten letter. Handwritten letters show sincerity and authenticity. Look through your parents and grandparents old address books and start sending out letters.

4. Do not be afraid of a “no.”

When you start to fundraise, ask everyone. The worst that someone can say is “no.” You will never know if someone is willing to donate if you do not ask, so do not be afraid of a “no.”

5. Offer a product or service.

Sometimes when you fundraise, you have to get your hands a little dirty. Use your skills in order to get donations. Offer to babysit or mow the lawn for extra money to put towards your fundraising. Make something unique and sell it online. The various things you can create or do are endless.

6. Show that you care about the cause or organization.

If you care about your cause or organization, then others will care about your cause or organization. Let potential donors see your heart and how much your cause or organization means to you. If they see your heart, they will want to donate.

7. Let the donors know where their money is going.

Donors like to know where their money is going. Give your potential donors a variety of resources to let them know where their money is going. Direct them to the cause or organizations website, give statistics and show them pictures if you can. The more they know about your cause or organization, the more they are willing to donate.

8. Don’t be afraid to reach out to acquaintances.

Reach out to all of your resources. It does not matter if you are just casual Facebook friends or a teacher from high school. Use your connections. Like I said before, the worst they can say is “no,” so why not ask?

9. Set goals.

It is extremely important to set fundraising goals. Set your main end goal, but also make weekly or monthly goals to make sure that you are staying on track with your fundraising.

10. Always say thank you.

Be respectful to everyone you talk to whether they donate to you or not. Say thank you to every single person you reach out to. I recommend a handwritten thank you letter because that will make you stand out to your connections. If they say no, but you are very respectful they might consider donating in the future.

11. Never give up.

If this cause or organization is important to you, you cannot give up. Fundraising is hard I am not going to lie to you, but if you work hard and do not give up then you will reach your goals.

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