Signing Of On Public Relations Publishing

Somehow I blinked in January during syllabus week and now it is already May and finals week? I am not really sure how that happened…

Blair Waldorf GIF - Find & Share on GIPHY

I cannot believe this is my very last blog post for my public relations publishing class. I learned so much this semester about the world of digital design and how it can help me during my future as a public relations professional.

When I first started this class, I was super surprised to hear that instead of getting actual grades on our work that it would be more of a completion grade. This was my first class formatted in this way. I was a little nervous that I would allow myself to not take this class seriously since I did not have to worry about grades, but I am glad I did not do that. I think taking away the grade aspect of this class helped me tremendously. Instead of focusing on getting an A, I was focusing on letting my creative side shine and enjoy what I was doing.

If you have been keeping up with my blog posts, you know that I also write weekly blog posts reflecting on my time in this class. At first, I did not see why we had to do this, but I am so glad that we did! I think reflecting on what I learned and writing out my thoughts helped me grow as a person on top of growing as a public relations professional.

I love that I have a little story of myself on my blog now because of these blog posts. It is a great tool for me to go back and look at how much I have progressed during my college years. I will definitely keep this on my site not only as a personal branding tool but just so I can go back and remember my struggles and victories. I love being able to look back and see what my thought process was when working on various projects throughout the semester.

Just this semester, I can see how much I have grown as a public relations professional. I took this class and public relations writing, so I feel like I have all of the basics down. Before this course, I literally had no idea what Indesign or Adobe Premiere Pro even was. I might not be a professional by any means, but at least I know that I can use them if I had to. They are skills that I hope to continue to improve and grow upon as the years go on.

I cannot wait to look back on my blog site years from now and see first hand how much I have grown as a person and as a public relations professional. Thank you, Croom, for everything you have taught me this semester! I appreciate your patience and dedication to your students.

Summary Of Learning: Public Relations Publishing

Ladies and gentlemen…I made it through Public Relations Publishing!

Leighton Meester GIF - Find & Share on GIPHY

If you read my blog posts, I know this might come as a surprise to you. My blog posts usually consisted of me complaining about how hard it was to navigate everything from Indesign to Adobe Premiere Pro. If you know me, you know that I am the biggest perfectionist on the planet. I absolutely hate when I am not good at something and I get extremely frustrated when I cannot figure something out. That is why I was not sure if I would be happy with myself at the end of the semester.

My perfectionist self-struggled through this semester because I was not good at first (I am still not that great). Although, I really did learn a lot about myself this semester. I realized that it is okay to not be a professional at something on my first try or even ever if we are being honest. I had to step back and realize that it is not about how great I complete a specific project, but it is how much I learn and grow as a person and a public relations professional.

I do not want to give up when something is hard, and I am proud of myself for constantly working to be better this semester. I am not the most technically savvy person in the world, but I do have a lot of heart and passion. That is something I care about more than anything.

I am so thankful for Croom for his endless amount of patience with me and my millions of questions this semester. I learned so much more than I could ever imagine. I want to push myself to continue to learn more about public relations publishing and strengthen my skills that I have learned throughout this course.

Here is a short video of everything I have created this semester:

Lights Camera Action

Guess what? After a couple of long and hard weeks…I finally finished my video project from my Public Relations Publishing class! All I can say is, thank goodness it is over. Adobe Premiere Pro…

Leighton Meester GIF - Find & Share on GIPHY

My editing and videography skills are definitely far (and I mean like infinitely far) from being perfect. Adobe Premiere Pro is still not my favorite, and I do not see myself using it in my future unless I absolutely have to. Creating videos is definitely one of my nurture talents, meaning I am not good at it and I will for sure have to keep working on my skills.

Luckily, I had a great partner for my video project, Wyatt Stanford. When I interviewed him, I could tell how passionate he is about his Choctaw heritage. I decided to center my video around his love for his Choctaw heritage and culture. One of my absolute favorite things in the world is to see someones eyes light up when they talk about something they are passionate about, and I definitely saw this in Wyatt when I interviewed him. It actually was great to put together this short video about Wyatt’s passion because I could see in his eyes how much his heritage means to him.

I do not see a future in film making, but here is my completed video project (please go easy on the judgment on the editing side of things):

Work Work Work Work Work

I am so sorry to disappoint, but I am not done with my video project for my Public Relations Publishing class just yet. They were supposed to be due yesterday, but the very gracious Croom extended the due date until next week.

Let me tell you, editing a video takes a whole lot of time. I did not expect it to take this long, but it is actually a very long and hard process. You have to edit your film, add some B-roll, sharpen the video, add some color effects to the video, add audio and so much more I cannot even remember right now.

Sadly, I am still not an expert in the film editing software we are using, Adobe Premiere Pro. I never thought I would actually miss using iMovie for the various and horrible short videos I have made via iPhone videography.

This process is a whole lot of work, but I actually am pretty excited to see how it turns out. My video is about my partner in class, Wyatt Stanford. Throughout our interviews last week, I could tell that his favorite thing to talk about was his Choctaw heritage, so that is exactly what my video is centered around.

I promise that I will actually be done with it next week, so make sure you check it out!

Ready For My Close Up

I hate to disappoint you, but I do not have any complaints or hardships from this week of class in Public Relations Publishing. Why might you ask? Because I did not have to even open Adobe Premiere Pro once this week (can I get a hallelujah).

Instead, this week I learned how to operate a camera from the cage in Gaylord in order to conduct my interview for our video project.

All I have to say is thank goodness my partner for this project knows how to operate everything on a camera or this blog post would probably not be as positive. I was not blessed in being knowledgeable about anything technological if you have not noticed by now. I am only experienced in good ole iPhone photography/videography.

Today we got to dive right in and film our interviews and shoot some B-roll (I love that word, it makes me sound like I actually know what I am doing).

I am a little camera shy, so it was a little awkward for me to be in front of the camera today (very ironic since I used to be a broadcast journalism major). On the other hand, I had so much fun interviewing my partner. It is always a great experience to learn a little more about your colleagues because that does not always happen when you sit in the same spot and talk to the same group of people in your classes every day.

Get ready for next week’s blog post because you will finally get to see the finished video project and probably hear me complain a lot about how hard Adobe Premiere Pro is if we are being honest.

Are We Done Yet?

It is week two of learning how to use Adobe Premiere Pro in my Public Relations Publishing class. All I can say is…are we done yet?

For someone who is technologically advanced they might love this project, but if you are technically challenged like me…it is a little (or extremely) difficult. Video filming and editing is not my forte.

Adobe Premiere Pro is “iMovie on steroids” according to Croom, so hopefully I can figure it out with my very limited experience with making movies for my Spanish class on iMovie (which were incredible awful I  will not subject you to the torture of watching me attempt to act and speak Spanish at the same time).

Along with learning the Adobe Premiere Pro software, we are learning how to use some video filming equipment next week, which should be pretty interesting. My video expertise comes from shooting videos on my iPhone, so as you can tell I am very experienced (that is sarcasm if you were wondering).

Next week is going to be a little challenging…

The project we are tasked with this week sounds like a lot of fun even though I am nervous about putting it all together from filming to editing to interviewing to being interviewed. We were each paired with someone in our class, and now we are interviewing each other to show a glimpse of who we really are in a two minute video.

I am super excited to interview one of my classmates, but I am a little camera shy so I am nervous about being in someone’s video. I am interested to see how it turns out though. This video is supposed to be raw and natural. I wonder what we will end up talking about?

I really love the idea of this project. We watched a Ted Talk to introduce us to our assignment, and I absolutely loved it. I was surprised at how real the interviews were and how it really showed a glimpse into the lives of people. It made me feel like a knew them a little bit. Everyone really does have a story to tell, you just have to be willing to listen.

Stay tuned for next week to hear more of my weekly struggles.

 

SOS Teach Me How To Use Adobe Premiere Pro

Last week my blog post about using Canva in my Public Relations Publishing class was pretty upbeat. Luckily Canva is extremely user-friendly (even for those technically challenged like me). It was an easy week because I got to create basically whatever I wanted and use the easiest content creating program out there.

This week was a different story…

Celebrity GIF - Find & Share on GIPHY

Adobe Premiere Pro is freaking hard (I know I am a drama queen, but I am being serious). We literally only watched a Lynda video explaining how to use it and I am already overwhelmed. For those of you who do not know (me before my class on Tuesday), Adobe Premiere Pro is a video editing software.

My video skills consist of taking a video on my handy dandy iPhone and then using iMovie on my iPad to edit clips together. That is my very basic knowledge of editing videos, so I am in for a treat learning this new software.

I felt bad for our poor substitute teacher because I think I asked a question every five seconds of his presentation over Adobe Premiere Pro. He did not know what he was getting himself into. At least Croom is prepared for my millions of questions and confused antics.

Next week should be interesting when Croom tells us what kind of project we have to do on our own with Adobe Premiere Pro. I will have to prepare myself (that is a joke I will never be prepared).

Hopefully, I will come out of next week as an Adobe Premiere Pro professional (as if).

I will just have to go into next week with my usual Blair Waldorf attitude…

Life GIF - Find & Share on GIPHY

Stay tuned for next weeks blog post on how hard Adobe Premiere Pro is and how many (many, many, many) questions I will be asking (I am sorry in advance Croom). It is a good think Croom seems like a pretty patient guy.

 

Welcome To Canva

This week in Public Relations Publishing, we were tasked to create social media for the organization of our choice on Canva, aka the easiest design website out there. Usually I am telling you all about my struggles of learning Indesign or Photoshop, but this week I got to use Canva, which I luckily already have experience with for creating various content.

Canva is basically Indesign/Photoshop for those less technically inclined (aka me). It is straightforward and simple to use. Most of its features are free, which is great for those who just want to create content in a short time period and publish it as soon as possible. There are pre made layouts to choose from, different elements like shapes and pictures you can add, a text box feature, a way to upload your own photographs, simple ways to change colors/font/spacing and overall just easy to use.

Social media is one of the best ways to promote events in todays day and age. Almost everyone has access to social media, and usually everyone is at least on one platform or more. This allows organizations to reach a wider audience with their content. It is incredibly important for public relations practitioners to be able to create content that is relevant and popular to those who will see it. Social media is one of the best tools for a public relations practitioner.

I chose to make my social media for Spring Preview Day at the University of Oklahoma, which is a day for perspective freshman women to get their first glimpse of what greek life is all about at OU. I specifically chose to direct women to want to check out Alpha Phi, the sorority that I am a member of.

I made my content simple and to the point, but enough to make those perspective Panhellenic women want to see more about Alpha Phi.

Check out what I created this week:

instagram post

facebook event cover

social media post

Direct Mailer: The Finished Product

My past two blog posts have led up to this moment, I finally finished creating my direct mailer in Photoshop! Thank goodness!

Blair Waldorf GIF - Find & Share on GIPHY

In case you are not sure what I am talking about, the past couple weeks in Public Relations Publications we have been working to create a direct mailer for the University of Oklahoma‘s new Residential Colleges.

First we heard from a woman who creates direct mailers and other content for OU’s Office of Admissions and Recruitment. Then we heard from Mark Morvant, the Senior Fellow at Dunham College, which is one of the residential colleges. He gave us great insight and inspiration to create our project. Finally, we were tasked with taking a tour of a student focused apartment complex in order to get a sense of the competitors and what kind of marketing content they are using to attract students.

I did not think I would ever conquer Photoshop, but I think I finally got the hang of it (relatively speaking, I am no professional here people).

The front of my mail merger is simple, yet it gets the message across. I provided the nonprofit U.S. postal service stamp, a return address, space for the students address, their Facebook, their Twitter and quote from OU President David Boren to draw people in.

 

The first back of the mail merger I created was aimed to target current freshman at OU that are looking for a place to live after they move out of the dorms. I kept it simple, and provided information that students will want to know. My call to action was to visit the website to learn more information.

The second back of the mail merger I created was aimed to target the parents of current freshman at OU that are looking for a safe, luxurious and academic place for their student to live after they move out of the dorms. I provided more photographs of the facility as well as more information about what the residential college has to offer. I also concluded it with a call to action to visit the website to learn more information.

I think I did a pretty decent job for my first time using Photoshop. Dunham College, I hope you like the content I created for you.

Now it is time to sit back, relax and head home for Spring Break. I will (hopefully) be well rested for whatever new challenge is thrown my way when I come back.

Tv GIF - Find & Share on GIPHY

 

The First Steps To Building A Direct Mailer

This week in Public Relations Publications, we took the first steps to learning how to create a direct mailer before we were tasked to create our own.

Last week, we started off by getting some great insight through Photoshop tutorials and hearing from someone on the digital team in the office of admissions and recruitment at the University of Oklahoma.

This week, we got to hear from the client we are creating the direct mailer for. We are creating a direct mailer for OU’s new Residential Colleges. We heard from the Senior Fellow of  Dunham College, Mark Morvant. He gave us all the insight we needed to know about the new residential colleges, which sparked inspiration for the creation of the direct mailers.

Before we dove into creating the direct mailer on Photoshop, everyone in the class was tasked with visiting a student-focused apartment complex in Norman in order to learn more about it and see their promotional materials. This was a great way to get an overview of the competitor analysis for other living styles in Norman for OU students.

I went to check out The Ave.

avenorman.com
“Premier student housing with a modern twist” is their slogan. All of their promotional material is very modern and simple. 

I think the modern and simplistic look really stands out to college students. In the process of building my direct mailer, I really want to keep the design simple, yet modern to draw in freshman living in the dorms at the moment and will be sophomores next fall. That is the main target audience at the moment. 

I cannot wait to start creating (actually I can because Photoshop is really hard in case you were wondering).